struggling through the recession one tattoo at a time

18adco-inline1-190I suppose it was only a matter of time….

Ms. Gardner, 50, said in a telephone interview that she had told the officers that she was fine and had shaved her head for an advertising campaign by Air New Zealand, which had hired her to display a temporary tattoo. She turned around and showed them the message, written in henna on the back of her head: “Need A Change? Head Down to New Zealand. www.airnewzealand.com.”

Ms. Gardner was among 30 of what the airline calls “cranial billboards.” For shaving their noggins and displaying the ad copy for two weeks in November, they received either a round-trip ticket to New Zealand.

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One thought on “struggling through the recession one tattoo at a time

  1. Yes. I would shave my head and be a billboard for something like this to get a free plane ticket. Reminds me of a conversation we had yesterday about how expensive designer / popular labels are. Shouldn’t it be the other way around. Shouldn’t designers pay us to advertise for them…?

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