….was incentive. These guys have invented something even I would invest in. Go public young men, go public…..
One Sunday afternoon, Steven and I were sharing ideas, and I mentioned to him that I had an exam the following day and that if I were to study I was sure to get an A. But I was enjoying my Sunday afternoon, and I made it clear to him that I had no intention of studying. That’s when, in order to provide me with motivation, we made the following agreement: If I got an A on the exam, he would give me $100, and if I didn’t get an A, I would give him $20. We thought every student would like this type of motivation, therefore, we established Ultrinsic Motivator Inc.