around the world – part 17.6 (audi museum)

Sunday September 24 2006.

This past sunday I finally got around to visiting the Audi Forum in Ingolstadt. I have passed signs along the autobahn countless times and kept trying to remind myself to visit – but obviously without success – until now.

Obviously Audi is not the only manufacturer of automobiles to have created a visitor centre, assembling in one place a museum, shop, and customer experience centre (for those who wish to take delivery of their new Audi directly at the factory.  Nonetheless, Audi has created quite a pleasant environment for auto enthusiasts. Those who know me will attest to the fact that I have on many occasions waxed poetic about the cars and roads I have been fortunate to drive with and on over here.

One doesn’t have to be a fan of Audis to appreciate the effort and style that has been put into the Audi Forum. It firstly consists of a museum, a customer centre and a massive factory complex. Unfortunately the factory tours were unavailable on weekends – another reason to return I guess. The museum is quite well executed without being wearing – large enough to present the complete history of Auto Union and its predecessors along with original or restored examples of nearly all of their products. Small enough to absorb without being overwhelmed.

Add it to your list of things to do if you find yourself in the neighbourhood of Ingolstadt.

cheers, junior


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